Tech Trend

Parks Associates Announces Consumer Technology Expert

Parks Associates immediately offered that Mark Venna, a longtime government buyer with expertise, joined the analysis agency as Senior Director, Sensible House and Tech. Parks Associates, celebrating its thirty-fifth year, is a leader for business and customer analysis and experience focused on the consumer, computing and cell expertise markets.

The agency surveys 10,000 US broadband households quarterly, produces more than 70 syndicated analytics research annually, and serves its buyers with customized analytics, advertising and marketing providers, and government conferences.

“We are excited to implement our Sensible House and security analysis,” said Elizabeth Parks, President of Park Associates. “Connectivity and computing choices are the driving force for the home concerned. Service suppliers and system producers have new options to make a significant and helpful impact on buyers, providing the comfort, safety and security of related lifestyles.

The Mark of Computing The spread of our understanding of and expertise to shoppers and SMB markets will further enhance our buyers’ understanding of those markets.”

Mark’s product administration and advertising and marketing background give him a new understanding of the challenges and pain factors that firms face in creating services and products for buyers. He has held outstanding management roles in the development of the Presario product line at Compaq as the primary consumer-specific model in the PC sector, as well as developing a number of profitable buyer manufacturers and products.

At Dell, Mark led the group that developed and launched the XPS model, and at Sling Media, Vena had product advertising and marketing accountability for the preferred Slingbox family of placeshifting options, key events and SlingStudio’s launch effort. Plus, extremely playable and Wi-Fi video creation for elementary bloggers and video lovers. Most recently, Vena established Good Home Applications as Senior Analyst at Moor Insights & Techniques.

“I couldn’t be more thrilled to be a member of Parks Associates at this time,” Venna said. “While the good home market has been growing steadily over the past several years, ecosystem gamers want reliable, data-driven insights, now more than ever, with knowledgeable product roadmaps and advertising and marketing selections to make that attractive and appropriate. Customize them.

Their merchandise and options. I set out to leverage my product expertise background and Parks Associates’ rich background in knowledge analysis to create better insight into the challenges and options within the respective in-house.

Parks Associates hosts a number of government conferences, together with its signature Opportunity Connection™: Premier Connected Home conference, which is now in its twenty-fifth year. Further conferences include Smart Energy Summit: Engaging the Consumer, Connections™ Summit at CES, Connected Health Summit: Consumer Engagement and Innovation, The Future of Video: OTT, Pay TV and Digital Media, and Connections™ Europe, now in its fifteenth year .

Jennifer Kent, VP Analysis at Parks Associates said, “Related House Panorama is shaking up long-established companies in residential security, leisure and residential providers with new opponents and fashions, while dramatically changing family patterns and desires.

Is.” “At Parks Associates, we seek to connect and lead dialogue with evidence and credible knowledge. Mark’s expertise and imaginative and observant relatable house panoramas will serve players with the dependable perception and guidance they now have before. want more than that.”

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